Welcome to Vellum
POSITIONING, MESSAGING AND CREATIVE DIRECTION for independent founders
I'm here for independent founders and small businesses looking for clear positioning, natural messaging, and thoughtful creative direction.
Tell me about your brand
A thoughtful, human perspective
Brand strategy for independent founders
Before choosing colors or images, we look at your positioning, audience, and what sets you apart. Together, we shape your promise, key messages, and tone of voice so you can communicate naturally.
We work thoughtfully, with notes, references, and materials laid out on the table. No corporate jargon or grand promises—just order, meaning, and a direction you can easily explain to others.
clear · calm · meaningful ·
Who Vellum is for
Collaboration makes sense when you have a clear question about your brand.
I work with independent founders and small teams in lifestyle, wellness, hospitality and culture. I help you clarify your positioning, audience and voice before you design or photograph anything.
- You don’t know how to briefly explain what makes you different.
- You want an honest promise and a voice you can sustain.
- You’re preparing to launch or reposition and need creative direction.
We start with a considered conversation, with no rush.
Calmly, from the start
Independent founders: positioning and messaging for launching or repositioning a small business
If you’re an independent founder preparing to launch or reposition a small business, we’ll start with a clear conversation about your positioning, messaging, and what comes next.