The Vellum Journal
Ideas for
Clearer brands
I collect notes here on positioning, messaging, voice, and creative direction to help you choose what to read next.
Journal
All articles
Choose based on the question on your mind right now: how to position yourself, what to say, and how to look.
Mesaj și voce|2 min
Three signs your business message isn’t clear
A clear message is the foundation of any authentic brand. Here’s how to recognize when it’s time to recalibrate.
Read
Direcție creativă|6 min
Choose a creative direction for your business
Explore how the images and textures you choose tell a story before visitors read the first line of copy.
Read
Mesaj și voce|4 min
Speak your customers’ language
Discover how to ditch marketing clichés and find the words that sound like you while resonating with their needs.
Read
Poziționare|5 min
Why independent founders choose clarity when launching or repositioning their business
Learn how to choose a focused market niche and build a deep connection with the people who truly matter to your business.
ReadCalmly, from the start
Independent founders: positioning and messaging for launching or repositioning a small business
If you’re an independent founder preparing to launch or reposition a small business, we’ll start with a clear conversation about your positioning, messaging, and what comes next.